Privacy Policy

Our Commitment to Your Privacy

Welcome to Moda! We're excited to help you discover your next favorite fashion finds. Your privacy is a top priority for us, and we are deeply committed to protecting your personal data. This privacy policy is designed to be transparent and explain clearly how we collect, use, share, and safeguard your information when you use our Moda application (our "App"). We want you to feel confident and informed when using our services.

The Information We Collect (and Why)

To provide you with a personalized and engaging fashion discovery experience, we collect certain information:

Information You Provide to Us:

• Account Information: When you create a Moda account, we collect essentials like your name, email address, and chosen username. This helps us create and manage your unique space within our App.
• Profile Information: You might choose to personalize your profile further with things like a profile picture, gender, or other details. This is optional and helps make your experience more your own and allows us to tailor recommendations more effectively.
• Your "Closet" & Interactions: The core of Moda is discovering fashion you love! This includes the items you swipe right on (like) and save to your "My Closet," and any preferences you explicitly set. This information is key to tailoring recommendations for you.

Information We Collect Automatically:

• Usage Data: We gather information about how you interact with Moda – which features you use most, how much time you spend discovering styles, and your general navigation. This helps us understand what's working and how to make the App even better.
• Device Information: To ensure Moda works smoothly, we collect some technical details like your device type (e.g., iPhone, Android), operating system version, and browser type (if you're using a web version or demo).
• General Location Information: We may infer your general location (e.g., country or city) based on your IP address. This can help us show you more relevant content or offers in the future and for analytics purposes. We do not track your precise GPS location without your explicit permission.

How We Use Your Information

We use the information we collect for several important purposes, all aimed at enhancing your experience:

• To provide, maintain, and improve the Moda App and its features.
• To create and manage your account and your personalized "My Closet."
• To process your interactions, like saving items or navigating through recommendations.
• To communicate with you about important service updates, new features, or special offers (you can opt-out of promotional communications).
• To personalize your experience, specifically by providing you with tailored fashion recommendations based on your swipes, saved items, stated preferences, and profile information like gender. This is the heart of what we do!
• To analyze usage patterns and gather feedback, so we can continuously enhance the user experience and develop new features you'll love.
• To ensure the security and integrity of our services and protect against fraud or misuse.
• To facilitate your purchases through affiliate links. When you decide to purchase an item you've discovered, we'll direct you to a retailer's website using an affiliate link. We explain more about this under "Data Sharing."

Data Storage and Security

We take the security of your personal information very seriously. We implement appropriate technical and organizational measures (like encryption and access controls) to protect your data against unauthorized or unlawful processing, accidental loss, destruction, or damage. While no system is 100% secure, we strive to use commercially acceptable means to protect your personal information.

Data Sharing and Disclosure

Your trust is important, so we're clear about how we share information:

• We do not sell your personal information to third parties. Period.
• Service Providers: We may share your information with trusted third-party service providers who perform services on our behalf, such as cloud hosting (e.g., Supabase, AWS), analytics providers, customer support tools, and email service providers. These providers are obligated to protect your information and only use it for the services they provide to us.
• Affiliate Partners: When you click on an affiliate link within Moda to view or purchase a product, you will be directed to a third-party retailer's website (e.g., Amazon, Etsy, or others). We do not share your personal Moda account information directly with these retailers through this process. The retailer will have their own privacy policy governing your interaction with their site, and we encourage you to review it. The affiliate network may collect data about your click-through to ensure we are credited for the referral.
• Legal Authorities: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Business Transfers: If Moda is involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.
• With Your Consent: We may share your information for other purposes with your explicit consent.

Your Rights and Choices

We believe you should have control over your personal information. Depending on your location and applicable laws, you may have the following rights:

• To access the personal information we hold about you.
• To request correction of inaccurate personal information.
• To request deletion of your personal information (subject to certain legal limitations).
• To object to or restrict certain types of processing of your personal information.
• To request the transfer of your personal information to another service.
• To withdraw consent at any time, where we are relying on consent to process your personal information.

To exercise these rights, please contact us. We'll do our best to respond to your request promptly.

Cookies and Similar Technologies

Like many apps and websites, Moda may use cookies and similar tracking technologies (e.g., pixels, device identifiers) to enhance your experience, help our App function, collect information about how you use our services, and for analytics. You can usually control cookie preferences through your browser or device settings.

Children's Privacy

Moda is not intended for individuals under the age of 13 (or a higher age if stipulated by local law). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately so we can take steps to remove that information.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time as Moda evolves or if legal requirements change. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the bottom. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this privacy policy, please contact us.