Privacy Policy

Last Updated: January 18, 2025

Introduction

Welcome to Moda AI ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, process, and safeguard your information when you use our mobile application and services.

Key Points:
• We use AI to personalize your fashion recommendations
• We earn commissions when you purchase items through our affiliate links
• We never sell your personal data to third parties
• You control your data and can delete your account at any time

Information We Collect

Account & Profile Information

• Authentication Data: Email address and encrypted password (required for account creation)
• Profile Information: Display name, profile picture, style preferences, and size information (all optional)
• Demographic Data: Age range, location (city/state), and gender identity (all optional - you choose what to share)

Fashion Preference Data

• Swipe History: Items you like, dislike, or skip to understand your style preferences (core app functionality)
• Saved Items: Products you bookmark or add to your wishlist (core app functionality)
• Purchase Intent: Items you click through to retailer websites (core app functionality)
• Style Profile: AI-generated analysis of your fashion preferences based on your interactions (core app functionality)

Usage & Interaction Data

• App Usage: Features used, time spent in app, session frequency, and navigation patterns (automatic)
• Search & Filter Data: Search terms and filter preferences (when you use these features)
• Device Information: Device type, operating system, app version, and unique device identifiers (automatic)
• Performance Data: App crashes, loading times, and error reports (automatic for app improvement)

How We Use Your Information

Core App Functionality

• Personalized Recommendations: AI analyzes your preferences to suggest relevant fashion items
• Account Management: Create, maintain, and secure your user account
• App Performance: Optimize loading times, fix bugs, and improve user experience
• Customer Support: Respond to your questions and resolve technical issues

AI & Machine Learning

• Style Learning: Our AI learns your preferences to improve recommendation accuracy
• Trend Detection: Identify emerging fashion trends to keep recommendations current
• Quality Improvement: Continuously enhance our recommendation algorithms
• Personalization: Create a unique style profile that evolves with your preferences

Data Storage and Security

Technical Safeguards

• Encryption: All data is encrypted in transit and at rest using industry-standard protocols
• Secure Infrastructure: We use Supabase's enterprise-grade security infrastructure
• Access Controls: Strict access controls limit who can view your personal information
• Regular Audits: We conduct regular security assessments and vulnerability testing

Data Retention

• Active Accounts: We retain your data while your account is active
• Deleted Accounts: Personal data is permanently deleted within 30 days of account deletion
• User-Generated Content: Outfits, mood boards, and other content you create within the app may be retained (anonymized) to preserve the community experience for other users, even after account deletion
• Legal Requirements: Some data may be retained longer if required by law

Your Privacy Rights

All Users

• Access: View all personal data we have about you
• Correction: Update or correct your personal information
• Deletion: Delete your account and all associated data
• Portability: Export your data in a machine-readable format
• Opt-out: Unsubscribe from marketing communications

Contact Us

For privacy questions, data requests, or concerns:

• Email: hello.moda.ai@gmail.com
• Data Requests: Submit requests through your account settings
• Response Time: We respond to privacy requests within 30 days

This privacy policy is designed to be transparent about our data practices. If you have questions about anything not covered here, please don't hesitate to contact us.